The planning work that goes into organising events.

Your Event Bestie — Busy Marketer Approved

Planning events is stressful and time consuming.

Drowning in Events?

Event marketing is a lot — conferences, client dinners, vendor wrangling, and budgets on top of everything else. You know events drive growth, but your team doesn’t have the bandwidth to manage it all in-house.

One of our organised staff members, calmly checking our list, to make sure it was completed and ready for the big event.

Planner Pal can help!

With Planner Pal, you get senior-level event marketing support without the commitment of hiring or the risk of unreliable freelancers. Hand off your event calendar knowing it’ll be executed smoothly, so you can stay focused on the bigger picture.

Why use Planner Pal?

Strategic Partnership

We keep events running smoothly while offering strategic guidance when you need it.

Flexible Support

Up to 80 hours a month of event support — enough to cover your calendar, without the commitment of a full-time hire or the limits of an agency.

Part of Your Team

Planner Pal works like an in-house teammate. No micromanaging or drawn-out onboarding needed— just events taken care of.

Straightforward Pricing

Clear monthly packages that make budgeting easy.

How Planner Pal can help

Planner Pal adapts to your needs! Here are some of the ways we step in as your event partner:

Strategy & Planning

Set event goals & success metrics

Evaluate sponsorship opportunities

Build repeatable processes

Marketing & Communication

Pre- and post-event marketing plans

Copywriting for event outreach

Sales enablement support

Logistics & Vendor Management

Coordinate trade show booths & shipments

Source catering, swag, and other event essentials

Manage dinners, happy hours, and meetups

Creative Brainstorming

Fresh attendee engagement ideas

Swag & gifting suggestions

Custom event concepts

How Planner Pal Works

How easy Kera makes it all look, everything goes like a well oiled machine.

Kickoff Call

We’ll start with a call to review your event calendar and clarify what’s planned, what’s pending, and where you’d like support.

Hand It Over

Send us everything…emails, notes, vendor info, the whole pile. We’ll sort it out!

Your Roadmap

We’ll create a project plan mapping out timelines and ownership, then review it with you before moving forward.

Consider It Done!

With the roadmap set, we’ll manage to-dos, track progress, and keep you updated through regular check-ins.

Work with Planner Pal

Book a call

Hello, Buddy, Pal, or Bestie? Choose the event partner level that matches your needs!

Pricing

PalHello – 1 MonthBuddy – 3 MonthsPal – 6 MonthsBestie – 12 Months

$10,000 per month

(Includes up to 80 hours · $125/hr equivalent)

Getting Acquainted — Great when you want to ease in with no commitment or you only need help for one high-energy stretch. Start here while you decide if you want to continue into the Buddy → Pal → Bestie journey.

$8,000 per month

(Includes up to 80 hours · $100/hr equivalent)

Quick Fix — Best if you know you need help now but aren’t sure about the long term. Perfect for a busy season or when deadlines are closing in.

$7,200 per month

(Includes up to 80 hours · $90/hr equivalent)

Flexible Partner — The sweet spot of savings and consistency. Ideal if you want steady support with room to adapt as your event calendar evolves.

$6,400 per month

(Includes up to 80 hours · $80/hr equivalent)

Long-Term Ally — Maximum value for teams who want a reliable, senior-level partner in their corner all year long.

Get started

No matter the plan, you’ll get clear communication, reliable follow-through, and support you can feel — whether we’re just saying hello or already besties.

About

I’m Kera, Founder of Planner Pal

For over a decade, I’ve worked as an event marketer—often as a team of one, juggling huge expectations, tight timelines, and a never-ending to-do list. Along the way, I’ve learned what it takes to keep events running smoothly when there’s a million things competing for your attention.

I started Planner Pal to give busy teams the event partner I wished I had: dependable support that makes the heavy stuff feel lighter and the big milestones feel doable. If you’re nodding along, we should probably talk… it might just be the start of your easiest event season yet.

Let's Chat

Testimonials

What our clients say

Lisa Pokorny

Director of Marketing
ComPsych

Kera is a valued partner to our team. Her consultative approach, resourcefulness, and creativity have significantly contributed to raising our profile at events over the past year. Her support, organization, and coordination ensure we are always well prepared.

Adrienne Chen

Founder, Noted Marketing

Planner Pal has been an absolute game-changer for Noted Marketing. Their team seamlessly took the reins on event strategy and execution across multiple client accounts, delivering standout experiences with flawless attention to detail. It’s rare to find a partner who can match our pace and exceed expectations — Planner Pal does both.

Natalie Marcotullio

Head of Growth and
Product Marketing, Navattic

It is fantastic to have Kera as a sidekick as you're doing your event planning. When I was planning for a big user event, the hardest part was all the little decisions that had to be made. Not only did Kera do an excellent job getting all those things done, but she also acted as a trusted advisor in the events space that I could always turn to for her opinion.

Shauntle Barley

Head of Growth
Maestro QA

Kera is very organized and professional, which makes her great to work with. She's able to align events with strategic company initiatives and execute them. She's the type of person who always follows up and delivers on what she says she'll do. We've partnered on joint events together in the past, and it's so easy for me to recommend Kera because she's the real deal.

Carly Pallis

Chief of Staff
Pavilion

Kera is truly a one-of-a-kind event marketer. Her creativity, drive, and passion for delivering work that always exceeds expectations is unlike anything I’ve experienced before. She gives her all in the work that she does, while holding those around her accountable for doing the same — ultimately elevating the work of her collaborators and driving meaningful change within the organization. Kera is curious, thoughtful, and transparent in all that she does. She's a true asset to any team.

FAQ

What kind of events can you help with?

Our specialty is helping clients manage their tradeshow calendars and side events, but we have experience with many event types. Schedule a call and we can chat through your specific needs!

How will we communicate?

Most of our communication happens asynchronously — by email, Slack, or inside your project management tool. This keeps things moving without filling your calendar. We’ll also have a standing weekly check-in, plus other calls if they’re truly needed.

Can you work with us in- person?

It depends on availability. In-person support is offered as an add-on, with travel costs and on-site day rates applying.

What if we need more support than expected?

If your workload spikes, we’ll flag it early and discuss options — from scaling up your plan to adding extra hours. Occasional overages aren’t a big deal, but if it becomes a pattern, we’ll work together on a better fit.

Is there a long-term commitment?

Yes — unless you choose the Hello plan. Hello is month-to-month with no long-term commitment. Buddy (3 months), Pal (6 months), and Bestie (12 months) are fixed-term plans, and once you enroll, we’re locked in for the full duration.

How do we get started?

Easy — book a call. We’ll review your event calendar, talk through your needs, and see if it’s a good fit!